Insider Ties: ASICS “Flame” Pack
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career…
Can Smaller Brands ‘Authentic’ Their Way to a Bigger Market? Tracksmith’s Amazing NIL Project
Check out Tracksmith’s NIL Video: https://www.youtube.com/watch?v=gEiTtRBiDS4 Tracksmith took their Varsity Club NIL collegiate athletes to the Paris Olympics and then gave them the chance to experience life as a professional athlete. It’s one of the best marketing strategies I’ve seen around NIL. The question is does this work or is it simply meant to keep…
Nike KD 17 Penny – a Close Up Look at the Zoom Strobel
The KD 17 free a lot like the Air Max Plus in its design which makes it perfect for wearing on and off the court. The tech features loaded Zoom Air forefoot pad, but it’s the full length Zoom Air Strobel under the insole which makes for a fast break in for hoopers. This version…
Noah Lyles Needs Facts Instead of Emotional Outbursts
This is not a video disparaging Noah. I’m a fan of his. This video is meant to offer him material to make a pitch for a signature sneaker. When comparing social media followings of the signature athletes for adidas to Noah Lyles, it’s easy to see why adidas gave signature models to hoopers. The…
Jordan Brand “Our Turn” Tournament & the Air Jordan XXXIX Lumière FQ0213-001
Read about the Our Turn tourney: https://about.nike.com/en/newsroom/releases/jordan-brand-one-on-one-basketball-tournament-final-paris Jordan Brand utilized a basketball focused opportunity to create amazing content during the Olympics. They created a One-on-One basketball tourney which culminated in Paris during the Games. The winners become brand ambassadors for the Jumpman team. I unbox the Lumiere 39 as I discuss the event.
Time’s Up | Nike is Reloading Prior to its Investor’s Day
Driving or working out and can’t read this post? Watch the video: Nike dropped a video yesterday. On YouTube alone the spot has 1,628,826 views and is #50 on Trending. It should be noted that this video has slowed considerably in viewership on Day 2. This tends to note that the brand placed AdWords behind…
The WNBA x New Balance Arrangement Arrives as the League Nets 2.2 Billion TV Deal
Source: NEW BALANCE AND THE WNBA ANNOUNCE MULTIYEAR PARTNERSHIP Details: The deal features New Balance endorsed athlete Cameron Brink and will allow NB to utilize aspects of the WNBA in marketing. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance athlete and WNBA rookie Cameron Brink….
Under Armour’s Investment into Pro Track and Field Isn’t Trickling Down to Youth Track
Under Armour’s most recent Fiscal report provided insight into another difficult moment for the brand. UA always feels to be in transition and with Plank back at the helm he acknowledged as much: TRANSCRIPT_ Under Armour, Inc.(UAA-US), Q4 2024 Earnings Call, 16-May-2024 8_30 AM ET.pdf (gcs-web.com) Plank also provided context around where UA needed to…
the Nike Shox BB4 came back into the limelight | Favour Offili Pushed in Paris Tune-up | Women’s 100m Finals – Ed Murphey Classic 2024
The 100m Final featured an appearance from USA Olympic team member Alaysha Johnson. Johnson, fresh off of her 100mH victory at the U.S. Track and Field Olympic Trials, tested her skill without the obstacles in front of her. Nigerian Olympic team member Favour Offili reminded the field that she is keeping her form ready for…
Ed Murphey Classic 2024 – High Jump Competition featuring Romaine Beckford & Vernon Turner
The Ed Murphey Track Classic is one of the best annual showcases of track and field talent in the world. Set in the home of the Soul Music and the Blues, Memphis, TN., the combination of professional athletes and youth competitions over the course of three days is also a part of the American Track…
Ed Murphey Track Classic 2024 Press Conference
The Ed Murphey Track Classic press conference featured Alaysha Johnson, Craig Echols, Jessica Ramsey, Eric Holt and Yohan Blake.
Team USA’s Vernon Turner Will Blast Off at the Memphis Ed Murphey Track Classic on 7-11-2024
About the Ed Murphey Classic: The Ed Murphey Classic is an annual professional track and field event held in Memphis, TN. Named in honor of Ed Murphey, a beloved figure in the track and field talla, the event brings together Olympians and aspiring athletes from around the world. The Classic is dedicated to promoting the…
WMNS Air Jordan 1 High OG First in Flight FD2596-400 | The Perfect Memphis Grizzlies Jordan
I saw these and immediately thought of rocking a Grizzlies jersey and hat. While the model is made for the ladies and tracking down a size 13.5 is difficult, the ladies get to represent the Grizz with the perfect sneaker for game night… although the season is a few months out, summer league is looking…
Standouts and Breakouts from June: Part 2
Picking up from the Standouts list are the guys who crashed through the wall like the Hulk in a Marvel movie. These young athletes caught my attention and in doing so they’ve placed themselves on the radar. These are the Breakouts. Ron Towns 5’11 PG Southwind HS 2025– I think he was a bit overlooked…
What if Puma had a Focused Strategy in the U.S.? | Yaroslava Mahuchikh breaks World Record in High Jump
I’ve written on several occasions that Puma absolutely rules the high jump and now Puma sponsored Ukranian jumper Yaroslava Mahuchikh has really elevated the game. Her performance this weekend in the Diamond League smashed a 37-year-old record. High Jump isn’t really a focus point in track and field although it has all of the elements…
Standouts & Breakouts From June : Part 1
I watched quite a few games during June to get a good gauge of what high school basketball will look like next season. Some athletes look ready to make a jump and breakout next year. Some stood out a little bit but are definitely worth introducing. Up first, my standouts from the month of June….
Stop Saying Nike isn’t Innovating it’s Not True – Unboxing AlphaFly 3, KD17 Penny & G.T. Cut 3 USA
Instead of simply unboxing the Alphafly 3 Blueprint Prototype, Nike KD17 Penny and the G.T. Cut 3 USA, I wanted to discuss the overuse of the talking point that Nike isn’t innovating. It’s a discussion I’ve had, but I always explained my position as it relates to the 2017 Scale of Sport Investor’s Day launches….
High School Basketball Summer Report Card – Part 5: New Faces, New Places
New Faces, New Places The story of the spring is about former FACS Coach, Dee Wilkes, Defy to St. George and is now the head coach there after leading FACS to a state title, his second in 4 years. Wilkes is one of the rising young star coaches in Tennessee. With a new opportunity, comes…
High School Basketball Summer Report Card – Part 6: Are They Ready?
Are They Ready? 1. There are a few other teams who represented in June I think have shots to be in the thick of things. One could even have winning the league on their mind, the Southwind Jaguars. Last year, they were on the cusp of a few upset wins. They were in games with…
High School Basketball Summer Report Card – Part 4: Is Houston Among the Elite In 4A?
Is Houston Among the Elite In 4A? I can’t lie, the Mustangs got me. For those who know me, at the beginning of the year, I was really high on the Houston Mustang squad. Did I think they would win their league, no, I didn’t go that far. However, I was confident they had…
Bandit Running is a Balm Healing the Frustration of Track and Field
Don’t feel like reading the article? Watch the video below: Meticulously crafted running singlets, tops, shorts, tights, sweats, hats and socks. Born in Brooklyn, refined by the NYC Running talla. Source: Bandit Running I ran my first 200m race this summer. I’m 52 years old. I had to run against a 32-year-old. The race was…
High School Basketball Summer Report Card – Part 3: Briarcrest & CBHS Are Still the Faces of Their League
Briarcrest & CBHS Are Still the Faces of Their League Fresh off a state title run, Briarcrest is still on a basketball high, and they should be. Will they miss their all-time leading scorer in school history? Yes, they will. Cooper Haynes had a really good career there and he’s off to Belmont University. Who…
Caleb Snowden is the First HBCU Athlete to Medal in the U.S. Olympic Trial High Jump Event
Eugene, Oregon- “Ticket Punched”! Despite the big stage that was set last night at Hayward Field, the University of Arkansas Pine Bluff track and field star Caleb Snowden advanced to the finals for the men’s high jump in the U.S. Olympic Team Trials. Snowden achieved another milestone as the first high jumper from a Historically…