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Nike Dri Fit One Slim Fit Κοντομάνικο μπλουζάκι | Mens NIKE AIR ZOOM LWP 16 JCRD KIM JONES Trainers 878223 001 UK 9

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I often write about Under Armour in terms of potential. When Kevin Plank moved back into the captain’s chair, any progression Under Armour attained during Patrik Frisk’s repair and relaunch tenure was immediately in question. I stated that Plank would have to build out a team, but seeing John Varvatos as one of the first…

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After the Reverse Stock Split is Allbirds on the Path to Charming Charlie’s and Radio Shack?

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Source: Allbirds Announces 1-For-20 Reverse Stock Split | Allbirds, Inc. When Nike struggles, every brand gets caught in the rough waters churning behind the ship. Add in giant waves already being generated in the ocean and smaller brands, not even in the performance running space, can find themselves spinning in the whitewater. Brands which maintain…

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The Decline of New Releases in Sneaker Resale – Part 5

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StockX is a private company with a massive amount of fundraising under its belt. The company is moving into a position where there won’t be another funding round. The company will have to IPO. In the first post in this series, I explained why the platform Lakers guardrails to offset a slow market. Throughout this…

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How Year over Year Reports on Resale Provided Hints of the Reality – Part 4

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Compressed Lifecycle is the biggest issue in the sneaker industry (really, it’s sustainability but that’s a different discussion that’s coming). Brands who haven’t decided to chase a weekly drop schedule are seeing the benefits of patience bolstered by disciplined supply chain policies. When a brand chases a number to give investors what they want, versus…

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The Death of FOMO in Sneaker Resale – Part 2

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Listen to the article: The sneaker industry needs nuance. Instead, the business is often looked at in extremes. Either, The sky is falling, or kicks are the hottest alternative commodities in the world. Discussing the reality of the industry isn’t exciting. It’s much easier to capture attention with complaints or praise. I’ve discussed in the…

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Can Smaller Brands ‘Authentic’ Their Way to a Bigger Market? Tracksmith’s Amazing NIL Project

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Check out Tracksmith’s NIL Video: https://www.youtube.com/watch?v=gEiTtRBiDS4 Tracksmith took their Varsity Club NIL collegiate athletes to the Paris Olympics and then gave them the chance to experience life as a professional athlete. It’s one of the best marketing strategies I’ve seen around NIL. The question is does this work or is it simply meant to keep…

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Jordan Brand “Our Turn” Tournament & the Air Jordan XXXIX Lumière FQ0213-001

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  Read about the Our Turn tourney: https://about.nike.com/en/newsroom/releases/jordan-brand-one-on-one-basketball-tournament-final-paris Jordan Brand utilized a basketball focused opportunity to create amazing content during the Olympics. They created a One-on-One basketball tourney which culminated in Paris during the Games. The winners become brand ambassadors for the Jumpman team. I unbox the Lumiere 39 as I discuss the event.

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The WNBA x New Balance Arrangement Arrives as the League Nets 2.2 Billion TV Deal

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Source: NEW BALANCE AND THE WNBA ANNOUNCE MULTIYEAR PARTNERSHIP Details: The deal features New Balance endorsed athlete Cameron Brink and will allow NB to utilize aspects of the WNBA in marketing. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance athlete and WNBA rookie Cameron Brink….

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Under Armour’s Investment into Pro Track and Field Isn’t Trickling Down to Youth Track

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Under Armour’s most recent Fiscal report provided insight into another difficult moment for the brand. UA always feels to be in transition and with Plank back at the helm he acknowledged as much: TRANSCRIPT_ Under Armour, Inc.(UAA-US), Q4 2024 Earnings Call, 16-May-2024 8_30 AM ET.pdf (gcs-web.com) Plank also provided context around where UA needed to…

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