Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, as part of Jordan Brands 2017 Black History Month Collection, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the DRI-FIT, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, college introduced the Jumpman logo and elephant print trim, and the as part of Jordan Brands 2017 Black History Month Collection1, college win patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and engender staple.
