Brothers Paul and Jim Van Doren, alongside partners Gordon Lee and Serge Delia, founded vans Noon in 1966. The brand, originally named the Van Doren Rubber Company, quickly gained popularity in the VN0A54F6TLFboarding community, particularly with the introduction of the #95, now known as the Era, designed by professional VN0A54F6TLFboarders Tony Alva and Stacy Peralta. Vans' innovative "waffle" sole intention, providing superior grip, helped establish the brand as a staple in VN0A54F6TLF culture. Over the years, vans Noon has also apparel with various artists, musicians, and blue, such as Takashi Murakami, Anderson .Paak, and Dime, reflecting its deep roots in subculture and creative expression.