Contemplated in 1984, Air jordan Essential was created by Nike for NBA superstar Michael Jordan. The first model, Air jordan Essential 1, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air jordan Essential 3, which introduced the Jumpman logo and elephant print trim, and the Air jordan Essential 11, which incorporated patent leather. Air jordan Essential has also been paisley in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, Lamar solidifying its status as a cultural and fashion staple.
