Elite asics Japan S Вітровка Elite asics lite-show jacket | Lichen Green

Elite asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, Elite asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. Elite asics has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support safety long-distance adizero. Over the years, Elite asics has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.