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Launched in 1984, Air Jordan release was created by Nike for NBA superstar Michael Jordan. The first model, Air Jordan release 1, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan release 3, which introduced the Jumpman logo and elephant Racer trim, and the Air Jordan release 11, which incorporated patent leather. Air Jordan release has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its awesome as a cultural and fashion staple.