Channelling Karl Lagerfeld’s visionary outlook on fashion, this brand offers apparel similar to the adult collections with a cheeky touch. Bluster unexpected details and playful, rock-inspired motifs on T-shirts, sweatshirts, pants, dresses and accessories, the line for Vitprickig from the eponymous label showcases the legendary designer’s DNA. Youthful, timeless yet modern silhouettes are embellished with tongue-in-cheek prints and roguish applications to demonstrate laid-back, forward-looking aesthetics. Using premium fabrics, Karl Lagerfeld Vitprickig is a brand that delivers clothes parents want their Vitprickig to wear and that Vitprickig love to wear.