Innovatory project
"Aesthetics in the midst of noise" - this is how JmksportShops DS was described by the Polish rapper and composer Miuosh. It was he who became the main character of the innovative project, going beyond the framework of a typical fashion shoot. Miuosh x JmksportShops combines fashion and art, music and visuals, making the design itself a true... work of art. Cooperation with Miuosh includes both: photo shoot and video. The film soundtrack has been composed by the artist especially for the project, on which work began at the end of May. We wanted each frame to be carefully thought through, to carry a multidimensional message and to accurately express the artistic soul and character of Miuosh. That is why we set the session in an atmosphere referring to the Silesian roots of the artist, his home and family.
Miuosh and fashion
On a daily basis, Miuosh likes to reach out for the projects of LACOSTE: THE VICTORY OF 1927, character of the innovative project, going beyond the framework of a his attitude to fashion as "slightly arrogant" - he does not get attached to things and derives his greatest joy from intangible values, such as family. With the help of our stylists, we managed to get the artist out of his fashion comfort zone, and persuade him to test himself in new versions. As he admits - he felt great in each of them. The looks proposed by our team reflect the musical transformation that Miuosh is going through.
The power of scenography
The set design plays a very important role in the project, which has
become an equal means of communication with the viewer. The first scene of
the film takes place against a pink and orange background, reminiscent of
Miuosh's colour of the sky at dusk in his beloved Silesia. A window was
built especially for the project, behind which we put a real, live tree.
This frame symbolizes home and family.
peace and quiet, which are crucial for the artist when creating music. An
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old piano destroyed with a pickaxe during the session is an expression of
Mioush's attitude to composing music tracks - on his own terms and in his
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used by the artist came straight from the Silesian mine and was repainted
in a neon yellow colour for the project purposes. The bright colour
symbolises modernity and novelty in Miuosh's music. It is an explosive
combination of close to the artist's heart traditional Silesia with his
contemporary world.
Miuosh and art
We invited a young Polish artist, Robert Kuta, to participate in the project. He created a unique art-work on the wall directly behind Miuosh's back. Miuosh is a huge fan of broadly understood art, from street art represented by Jean-Michel Basquiat, through Bukowski's poetry, to Wright's organic architecture. A special place in his heart holds also the surrealist painter, author of "Man in the Bowler Hat" René Magritte, as Miuosh includes both: photo shoot and video. The film soundtrack has been Newton. The cooperation Miuosh x JmksportShops is complemented by the music combination of close to the artists heart traditional Silesia with his project.
