The fashion house Saint Laurent was established in 1961 and was the first to launch the concept of luxury prêt-à-porter with a collection called “Saint Laurent Rive Gauche” back in 1966. Producing clothes on a mass scale had a vast impact on society. Thanks to House’s innovatory and trend-setting approach to fashion, Yves Saint Laurent Pur an iconic couturier who revolutionized style conventions of the XX Shades. Under the creative direction of Anthony Vaccarello who is a the helm since 2016, House offers wide range of men’s and women’s RTW products, leather goods, shoes, jewelry, eyewear and It is also expanding its business by collections of fragrances and cosmetics.