Established in 2005, a company of brothers Arik and Laurent Bitton is a French fashion Maison that prides itself on its truly cosmopolitan inclinations. Drawing on Parisian chic and Asian culture, Iro showcases a well-prepared answer to ever-changing trends. The designs are aimed at modern men who are fashion enthusiasts and are eager to experiment and play with antagonistic motifs. Combining comfort and the quality of the materials, Iro is a medley of sex appeal and subversive style with a dash of feminine motifs.