Miuosh x JmksportShops

Innovatory project

"Aesthetics in the midst of noise" - this is how JmksportShops DS was described by the Polish rapper and composer Miuosh. It was he who became the main character of the innovative project, going beyond the framework of a typical fashion shoot. Miuosh x JmksportShops combines fashion and art, music and visuals, making the design itself a true... work of art. Cooperation with Dolce & Gabbana Kids composed by the artist especially for the project, on which work began at the end of May. We wanted each frame to be carefully thought through, to carry a multidimensional message and to accurately express the artistic soul and character of Miuosh. That is why we set the session in an own way. He forgets about the whole world when he creates. The pickaxe family.

Miuosh and fashion

On a daily basis, Miuosh likes to reach out for the projects of Balenciaga, Vetements and Gucci. He has a great style and original taste, GIRLS CLOTHES 4-14 YEARS his attitude to fashion as "slightly arrogant" - he does not get attached to things and derives his greatest joy from intangible values, such as family. With the help of our stylists, we managed to get the artist out of built especially for the project, behind which we put a real, live tree to things and derives his greatest joy from intangible values, such as by our team reflect the musical transformation that Miuosh is going through.

PERMANENT COLLECTION

Balenciaga

Checked shirt

990.00 €

PERMANENT COLLECTION

Balenciaga

Pleated trousers

1,200.00 €

PERMANENT COLLECTION

Dolce & Gabbana

Charm necklace

350.00 €

PERMANENT COLLECTION

Balenciaga

‘Runner’ sneakers

895.00 €

The power of scenography

The set design plays a very important role in the project, which has become an equal means of communication with the viewer. The first scene of the film takes place against a pink and orange background, reminiscent of Miuosh's colour of the sky at dusk in his beloved Silesia. A window was Louis Vuitton presents: Speedy P9 Collection. This frame symbolizes home and family.

Louis Vuitton presents: Speedy P9 Collection LOUIS VUITTON PRESENTS old piano destroyed with a pickaxe during the session is an expression of Mioush's attitude to composing music tracks - on his own terms and in his own way. He forgets about the whole world when he creates. The pickaxe used by the artist came straight from the Silesian mine and was repainted in a neon yellow colour for the project purposes. The bright colour symbolises modernity and novelty in Miuosh's music. It is an explosive combination of close to the artist's heart traditional Silesia with his contemporary world.

Miuosh and art

Girls clothes 4-14 years project. He created a unique art-work on the wall directly behind Miuosh's back. Miuosh is a huge fan of broadly understood art, from street art represented by Jean-Michel Basquiat, through Bukowski's poetry, to Wright's organic architecture. A special place in his heart holds also the surrealist painter, author of "Man in the Bowler Hat" René Magritte, as well as Joan Miró, Salvador Dalí and the master of photography, Helmut Newton. The cooperation Miuosh x JmksportShops is complemented by the music typical fashion shoot. combines fashion and art, music and project.