The JW Anderson Menswear shows are among the long-awaited during London Fashion Week. The British brand, considered to be one of the most innovative and future-oriented, reinterprets the concept of femininity and masculinity. The aesthetics of ambiguity and gender blending that accompany the JW Anderson Men’s designs draw the attention of the industry, critics and fashionistas to the brand from around the world. The JW Anderson Menswear collections permeate with reflections on identity and social approval coupled with sales success – all this confirms its commercial potential.