VEJA was founded by a duo of friends: Sébastien Kopp and François-Ghislain Morillion. From the very beginning, their credo was to establish a company that creates a special bond between the producer and the consumer. VEJA's vision is based on sustainable production using environmentally friendly practices. Shoes and accessories for men are made with no harmful chemicals or pollutants from fair-trade cotton and vegetable-tanned leather, and rubber soles are sourced from ecologically harvested liquid latex from Amazonia or crafted from recycled plastic bottles. Classic sneakers just turned up at JmksportShops.