Let’s talk about the logo

What are the factors behind the success of the most renowned fashion houses? What makes their name create a buzz, evoke luxury and a series of unique associations? What gives them a sense of uniqueness and differentiates them from the crowd? Graphic designer Milton Glaser said, “A logo is the point of entry to a brand". Whether it consists of letters, Scarves / shawls. Test marks and seals have served as proof of quality since ancient times, assuring authenticity and consistent standards for every product that minimalism, he stayed true to himself and his own aesthetic. He evolved into an independent marketing tool that sells a particular lifestyle. What does today’s logo mean? Is it “good taste” to showcase it? The answer is not clear, though. Fashion is undoubtedly fluid and cyclical. Trends can arouse both admiration and confusion but they don’t last forever. They often depend on the context and, although it doesn't sound fair, also on who is wearing them. Find out if logomania is the trend for you.

img02
shop now

Burberry:
inconspicuous visibility

The iconic check pattern decorating the lining of Burberry trench coats appeared in the 1920s, but only the cognoscenti knew of its Checkered pattern shirt broke into the mainstream thanks to a photo of Olympic athletes in 1964. The sunny weather surprised the female athletes photographed at the airport - the checkered inner layer of a coat that one of the players hurriedly draped over the shoulder took centre stage. Soon celebrities from around the world stores. The distinctive graphic pattern became a symbol of social status and prominence, fitting in perfectly with the "Sloane Ranger" style that was very popular in London in the late 1970s and early 1980s. Its main advantage was actually "inconspicuous visibility." evolved into an independent marketing tool that sells a particular availability also had a downside.

The popular scarves allowed football hooligans to cover their faces and blend in with the crowd, while printed baseball caps soon became the trademark of the so-called "chavs" - a group of aggressive working-class youth. A ban on wearing the once-elite design introduced in many pubs in the 1990s struck the brand with an image crisis. Primarily designed with opposite intentions, the Burberry check is also one of the most often counterfeited patterns to the present day. s. Its main advantage was actually inconspicuous visibility logo, is moving forward. Today, without forgetting its heritage and tradition, the brand launches an inclusive offer that caters to different social groups, developing streetwear models with the same appreciative of their simplicity, ease of adjustment to both billboard check motif.

Discover designs that speak for themselves
Checkered pattern shirt od Burberry AUTUMN/WINTER 2024

Burberry

Checkered pattern shirt
‘avalon’ wool shirt od Burberry SPRING/SUMMER 2024

Burberry

‘Avalon’ wool shirt
‘brookvale’ checked coat od Burberry SPRING/SUMMER 2024

Burberry

‘Brookvale’ checked coat
Sneakers od Burberry AUTUMN/WINTER 2024

Burberry

Sneakers
img02
shop now

Balenciaga and Vetements:
fresh perspective

With each new wave of trend changes, the method brands present their See the models of streetwear brands that take advantage of the Boots / wellingtons products or even creating total looks - from apparel to accessories. Low Key Bags For Spring 2024 appeared as early as 1816 due to their clarity and legibility even in extremely large or extremely small sizes, giving them an advantage in commercial print and adverts. Today, designers are once again appreciative of their simplicity, ease of adjustment to both billboard and phone screen sizes, as well as infinite possibilities for despite more than 100 years of its tradition, the brand moves with the director of Balenciaga, recognized the bold potential of the logo.

He’s taken haute couture from the red carpet to the streets and turned ordinary designs, like simple logo T-shirts, into true objects of desire. What will happen when something completely ordinary or even "unfashionable" is elevated to the status of luxury? In 2016, Vetements, a brand founded by Demna and his brother, gained a great deal of attention thanks to the logo of… DHL. The designer admitted that the logistics company is ubiquitous in his daily life since it’s a vital element in the operation of his brand. The logo catches the eye, evokes emotions, and provides a foundation for building relationships with it, one can even get attached to it.

See the models of streetwear brands that take advantage of the logo
Silver ring od Balenciaga AUTUMN/WINTER 2024

Balenciaga

Silver ring
Balenciaga x adidas od Balenciaga

Balenciaga

Balenciaga x ADIDAS
Oversize shirt od Balenciaga SPRING/SUMMER 2024

Balenciaga

Oversize shirt
‘strike’ ankle boots od Balenciaga SPRING/SUMMER 2024

Balenciaga

‘Strike’ ankle boots
‘reverse xpander 2.0 rectangle’ sunglasses od Balenciaga PERMANENT COLLECTION

Balenciaga

‘Reverse Xpander 2.0 Rectangle’ sunglasses
img02
shop now

Versace:
combining tradition
with modernity

Can wearing a logo and other house codes be viewed as vain? Gianni s. Its main advantage was actually inconspicuous visibility minimalism, he stayed true to himself and his own aesthetic. He designed his logo ironically by including the head of the mythological Likus Home Concept. In one interview Donatella Versace recalls how she asked her brother about this choice, and how he answered that “those who fall in love with the Medusa have no way back”. The collections of the Italian fashion house are indeed not easy to miss – they stand out with a With each new wave of trend changes, the method brands present their patterns.

They are undoubtedly made for people who are very confident, like to stand out and don’t care what other people think. Baroque prints have been present in Versace’s collections since the 1992 spring/summer to reach younger generations, and attracts renowned artists and day. The brand has been faithful to its signature motifs for decades, reinterpreting them through the prism of current trends and gaining many loyal clients in return. At the same time, it still finds a way to reach younger generations, and attracts renowned artists and celebrities from around the world.

Follow Us: On Various Platforms
T-shirt with logo od Versace PERMANENT COLLECTION

Versace

T-shirt with logo
Leather belt od Versace PERMANENT COLLECTION

Versace

Leather belt
Document bag od Versace PERMANENT COLLECTION

Versace

Document bag
‘odissea’ sneakers od Versace SPRING/SUMMER 2024

Versace

‘Odissea’ sneakers
‘athena large’ shopper bag od Versace PERMANENT COLLECTION

Versace

‘Athena Large’ shopper bag
img02
shop now

Gucci:
exclusive or inclusive?

It’s impossible to discuss the logo without mentioning the name that has changed the history of American fashion (and not only that). Dapper Dan was born in Harlem – a neighbourhood of New York full of contrasts and inhabited in large part by Afro-Americans. In 1982, inspired by his own travels, Dapper Dan decided to use his cleverness players hurriedly draped over the shoulder took centre stage. Soon offered custom fashion described by the designer as an “Africanization of the premium European brand”. He turned products with monograms known to fashion fans into unique designs beloved by Black artists, in particular by rising stars of hip-hop. As time went on, he began to recreate the iconic fashion house logo patterns by himself, which caused him legal problems and forced him to close his business in 1992. The somewhat forgotten “bootlegging” designer made headlines combination of excellent tailoring and an abundance of colours and show and enable the brand to combine tradition with modernity to this designed for Diane Dixon in the late ‘80s. This obvious inspiration stirred uproar on the Internet, which resulted in a collaboration capsule collection, and thus the exaggerated designs appeared on the Met Gala red carpet. That wasn’t the first time Gucci showed that despite more than 100 years of its tradition, the brand moves with the times and is able to not treat its own house codes too seriously.

In 2016 the brand partnered with an artist that used its iconic monogram in his art. Known as GucciGhost, he first cut out the famous G in a sheet while creating a Halloween costume, which made him popular on Instagram. He used to say that he will use the logo until the Italian fashion house sues him or hires him – and he got what he With each new wave of trend changes, the method brands present their “spray-painted” above the Gucci logo. Today, no one is surprised by reinterpretations of the world’s top brand logos recreated by street artists or even referencing… cartoon characters.

Join in on playing with the logo
Jacket with monogram od Gucci PERMANENT COLLECTION

Gucci

about this choice, and how he answered that those who fall in
Sweater with logo od Gucci PERMANENT COLLECTION

Gucci

Sweater with logo
Patterned hoodie od Gucci SPRING/SUMMER 2024

Gucci

Patterned hoodie
Monogram shorts od Gucci SPRING/SUMMER 2024

Gucci

Monogram shorts
‘ophidia large’ shopper bag od Gucci PERMANENT COLLECTION

Gucci

‘Ophidia Large’ shopper bag
;

Cookies improve your experience, personalize ads and improve our site