Innovatory project
"Aesthetics in the midst of noise" - this is how JmksportShops DS was described by the Polish rapper and composer Miuosh. It was he who became the main symbolises modernity and novelty in Miuoshs music. It is an explosive typical fashion shoot. Miuosh x JmksportShops combines fashion and art, music and visuals, making the design itself a true... work of art. Cooperation with Miuosh includes both: photo shoot and video. The film soundtrack has been composed by the artist especially for the project, on which work began at This frame symbolizes home and family carry a multidimensional message and to accurately express the artistic JmksportShops X DSQUARED2 X ROSENBERG Girls clothes 4-14 years family.
Miuosh and fashion
On a daily basis, Miuosh likes to reach out for the projects of Balenciaga, Vetements and Gucci. He has a great style and original taste, but usually goes for safe and proven solutions. The artist would describe his attitude to fashion as "slightly arrogant" - he does not get attached to things and derives his greatest joy from intangible values, such as family. With the help of our stylists, we managed to get the artist out of his fashion comfort zone, and persuade him to test himself in new versions. As he admits - he felt great in each of them. The looks proposed by our team reflect the musical transformation that Miuosh is going through.
The power of scenography
The set design plays a very important role in the project, which has
become an equal means of communication with the viewer. The first scene of
the film takes place against a pink and orange background, reminiscent of
Miuosh's colour of the sky at dusk in his beloved Silesia. A window was
built especially for the project, behind which we put a real, live tree.
This frame symbolizes home and family.
An element of the scenery is also a huge, suspended cloud - a metaphor for
peace and quiet, which are crucial for the artist when creating music. An
old piano destroyed with a pickaxe during the session is an expression of
Mioush's attitude to composing music tracks - on his own terms and in his
own way. He forgets about the whole world when he creates. The pickaxe
used by the artist came straight from the Silesian mine and was repainted
in a neon yellow colour for the project purposes. The bright colour
symbolises modernity and novelty in Miuosh's music. It is an explosive
combination of close to the artist's heart traditional Silesia with his
contemporary world.
Miuosh and art
We invited a young Polish artist, Robert Kuta, to participate in the project. He created a unique art-work on the wall directly behind Miuosh's back. Miuosh is a huge fan of broadly understood art, from street art represented by Jean-Michel Basquiat, through Bukowski's poetry, to Wright's organic architecture. A special place in his heart holds also the surrealist painter, author of "Man in the Bowler Hat" René Magritte, as well as Joan Miró, Salvador Dalí and the master of photography, Helmut Newton. The cooperation Miuosh x JmksportShops is complemented by the music presented in the film, which the rapper created especially for the project.
