Innovatory project

"Aesthetics in the midst of noise" - this is how JmksportShops DS was described by the Polish rapper and composer Miuosh. It was he who became the main own way. He forgets about the whole world when he creates. The pickaxe typical fashion shoot. Miuosh x JmksportShops combines fashion and art, music and visuals, making the design itself a true... work of art. Cooperation with Miuosh includes both: photo shoot and video. The film soundtrack has been composed by the artist especially for the project, on which work began at the end of May. We wanted each frame to be carefully thought through, to carry a multidimensional message and to accurately express the artistic soul and character of Miuosh. That is why we set the session in an atmosphere referring to the Silesian roots of the artist, his home and family.