SS24 Men's Trends

Back to school

This year’s fashion for men goes back to the roots, specifically… to the schoolboy uniform. But the top trend of the coming spring is not an interpretation of the modern uniform that boys wear nowadays, but a reference to the elements making up the uniform that was mostly popular in the UK in the first half of the 20th century. The most important elements include formal shorts and a matching blazer or elegant sweater.

A very interesting version of this trend was presented on the catwalk by Dries Van Noten Frequently asked questions Paul Smith doubled down on striped shorts in the fashionable shade of dirty pink, blue, as well as timeless grey. Shades of grey appeared often, together with combinations of black and white. Classic hues were used by the founder of Ami, Donatella Versace, and the former creative director of the Alexander McQueen How does the JmksportShops Club work?

The new studio 54

Sequins, glitter, crystals and lurex, which until now have been associated with women’s fashion, enter the men’s world this year. And it’s not only designs partially decorated with these elements, because the catwalks have seen the opening of the new… Studio 54. What exactly do we mean by that?

The most sparkle was presented by Loewe. Jonathan Anderson put crystals on shirts, avant-garde tops, blazers, bags, shoes and as much as nine pairs of innovative jeans. Dries Van Noten and Ami fell in love with sequins, embellishing even the most casual designs, and Matthieu Blazy enriched elegant sets for Bottega Veneta with eye-catching lurex. Disco style models were also shown by Tom Ford and Gucci. Peter Hawkings won our hearts with stunning, sparkling suits in gold and black, while Sabato De Sarno inspired our confidence with a look completely covered with silvery details.

Grandpa core

From one extreme to another: from school uniforms to designs inspired by the wardrobe of our... grandparents. According to experts, the look coined a grandpa core will become one of the fundamental trends of the coming season. Without waiting a moment, we rush to explain exactly what it is.

Catwalk looks inspired by the styles of our grandparents focused mainly on tweed constructions, eye-catching knits and crochet forms. BABY 0-36 MONTHS Amiri, where they referenced the nostalgic 1950s, at the Italian fashion house Fendi Concept 13 Restaurant Giorgio Armani - the brand showcased this trend in the most luxurious way it could ever appear on the runways. Beautiful, ultra-colourful chunky knit sweaters dominated the Bottega Veneta show, while Etro’s collections featured crochet tops and phenomenal designs enriched by geometrical patterns.

Men’s fashion is getting bolder every year, and it is reflected not only by the trend for sequins and glitter but also by sensual transparencies. However, these seemingly ordinary constructions are gaining character, because, according to the vision of renowned designers, the spring/summer season will be all about the pieces featuring unconventional silhouettes and head-turning details. What does that mean?

Dolce & Gabbana and Saint Laurent were pioneers of this trend. The Italian duo enhanced their models with floral appliqués and lace, while Anthony Vaccarello opted for decorative draping and an extremely impressive polka dot print. Other designers were also keen on experimenting with form and colour on the runways. The collection of Emporio Armani, for example, featured innovative, semi-transparent models of jackets, coats and blazers, while Dries Van Noten presented an intriguing rendition of see-through tops and shirts in shades of brown, purple, maroon and graphite.