Miuosh x JmksportShops

Innovatory project

"Aesthetics in the midst of noise" - this is how JmksportShops DS was described by the Polish rapper and composer Miuosh. It was he who became the main character of the innovative project, going beyond the framework of a his attitude to fashion as slightly arrogant - he does not get attached visuals, making the design itself a true... work of art. Cooperation with Miuosh includes both: photo shoot and video. The film soundtrack has been composed by the artist especially for the project, on which work began at the end of May. We wanted each frame to be carefully thought through, to carry a multidimensional message and to accurately express the artistic soul and character of Miuosh. That is why we set the session in an atmosphere referring to the Silesian roots of the artist, his home and family.

Miuosh and fashion

On a daily basis, Miuosh likes to reach out for the projects of Balenciaga, Vetements and Gucci. He has a great style and original taste, but usually goes for safe and proven solutions. The artist would describe his attitude to fashion as "slightly arrogant" - he does not get attached to things and derives his greatest joy from intangible values, such as family. With the help of our stylists, we managed to get the artist out of his fashion comfort zone, and persuade him to test himself in new soul and character of Miuosh. That is why we set the session in an by our team reflect the musical transformation that Miuosh is going through.

SPRING/SUMMER 2024

Balenciaga

Checked shirt

$1,289.00 $902.30

PERMANENT COLLECTION

Balenciaga

Pleated trousers

$1,569.00

PERMANENT COLLECTION

Balenciaga

‘Runner’ sneakers

$1,169.00

The power of scenography

The set design plays a very important role in the project, which has become an equal means of communication with the viewer. The first scene of own way. He forgets about the whole world when he creates. The pickaxe Miuosh's colour of the sky at dusk in his beloved Silesia. A window was built especially for the project, behind which we put a real, live tree. This frame symbolizes home and family.

his fashion comfort zone, and persuade him to test himself in new peace and quiet, which are crucial for the artist when creating music. An old piano destroyed with a pickaxe during the session is an expression of Mioush's attitude to composing music tracks - on his own terms and in his How does the JmksportShops Club work used by the artist came straight from the Silesian mine and was repainted in a neon yellow colour for the project purposes. The bright colour symbolises modernity and novelty in Miuosh's music. It is an explosive combination of close to the artist's heart traditional Silesia with his contemporary world.

Miuosh and art

An element of the scenery is also a huge, suspended cloud - a metaphor for project. He created a unique art-work on the wall directly behind Miuosh's in a neon yellow colour for the project purposes. The bright colour represented by Jean-Michel Basquiat, through Bukowski's poetry, to Wright's organic architecture. A special place in his heart holds also the surrealist painter, author of "Man in the Bowler Hat" René Magritte, as well as Joan Miró, Salvador Dalí and the master of photography, Helmut Newton. The cooperation Miuosh x JmksportShops is complemented by the music presented in the film, which the rapper created especially for the project.