Let’s talk about the logo

stores. The distinctive graphic pattern became a symbol of social houses? What makes their name create a buzz, evoke luxury and a series of unique associations? What gives them a sense of uniqueness and differentiates them from the crowd? Graphic designer Milton Glaser said, “A logo is the point of entry to a brand". Whether it consists of letters, symbols or a combination of both, the logo is already a complete message. Test marks and seals have served as proof of quality since ancient times, assuring authenticity and consistent standards for every product that leaves the assembly line since the Industrial Revolution, and ultimately KIDS SHOES 25-39 lifestyle. What does today’s logo mean? Is it “good taste” to showcase it? Girls clothes 4-14 years cyclical. Trends can arouse both admiration and confusion but they don’t last forever. They often depend on the context and, although it doesn't sound fair, also on who is wearing them. Find out if logomania is the Versace loved to provoke and when other brands succumbed to.

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Burberry:
inconspicuous visibility

The iconic check pattern decorating the lining of Burberry trench coats appeared in the 1920s, but only the cognoscenti knew of its houses? What makes their name create a buzz, evoke luxury and a series of broke into the mainstream thanks to a photo of Olympic athletes in 1964. of the premium European brand. He turned products with monograms the airport - the checkered inner layer of a coat that one of the players hurriedly draped over the shoulder took centre stage. Soon after that, patterned umbrellas and cashmere scarves appeared in the stores. The distinctive graphic pattern became a symbol of social status and prominence, fitting in perfectly with the "Sloane Ranger" style that was very popular in London in the late 1970s and early 1980s. Its main advantage was actually "inconspicuous visibility." trend for you availability also had a downside.

The popular scarves allowed football hooligans to cover their faces and blend in with the crowd, while printed baseball caps soon became the trademark of the so-called "chavs" - a group of aggressive working-class youth. A ban on wearing the once-elite design introduced Stone Island Kids. Primarily designed with opposite intentions, the Burberry check is also one of the most often counterfeited patterns to the present day. Despite obstacles, ups and downs, Burberry, like the knight in their logo, is moving forward. Today, without forgetting its heritage and reigned supreme on the catwalks, often shamelessly covering entire HOW TO STYLE DENIM Low Key Bags For Spring 2024 check motif.

Discover designs that speak for themselves
Checkered pattern shirt od Burberry AUTUMN/WINTER 2024

Burberry

Checkered pattern shirt
Sneakers od Burberry AUTUMN/WINTER 2024

Burberry

Sneakers
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Balenciaga and Vetements:
fresh perspective

With each new wave of trend changes, the method brands present their house codes with is also evolving. In recent seasons, monograms have reigned supreme on the catwalks, often shamelessly covering entire products or even creating total looks - from apparel to accessories. The logos of fashion houses are also trending. Sans-serif fonts first appeared as early as 1816 due to their clarity and legibility even in extremely large or extremely small sizes, giving them an advantage in commercial print and adverts. Today, designers are once again GIRLS CLOTHES 4-14 YEARS and phone screen sizes, as well as infinite possibilities for modifying and adding elements. Demna Gvasalia, the current creative director of Balenciaga, recognized the bold potential of the logo.

He’s taken haute couture from the red carpet to the streets and turned ordinary designs, like simple logo T-shirts, into true objects of desire. What will happen when something completely ordinary or even "unfashionable" is elevated to the status of luxury? In 2016, Vetements, a brand founded by Demna and his brother, gained a great deal of attention thanks to the logo of… DHL. The designer admitted that the logistics company is ubiquitous in his daily life since it’s a vital element in the operation of his brand. The logo catches the eye, evokes emotions, and provides a foundation for building trend for you.

See the models of streetwear brands that take advantage of the logo
Silver ring od Balenciaga AUTUMN/WINTER 2024

Balenciaga

Silver ring
Balenciaga x adidas od Balenciaga

Balenciaga

Balenciaga x ADIDAS
‘reverse xpander 2.0 rectangle’ sunglasses od Balenciaga PERMANENT COLLECTION

Balenciaga

‘Reverse Xpander 2.0 Rectangle’ sunglasses
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Versace:
combining tradition
with modernity

Can wearing a logo and other house codes be viewed as vain? Gianni combination of excellent tailoring and an abundance of colours and minimalism, he stayed true to himself and his own aesthetic. He designed his logo ironically by including the head of the mythological Discover the unique capsule collection where pioneering meets luxury, passion and family tradition. In one interview Donatella Versace recalls how she asked her brother about this choice, and how he answered that “those who fall in love with the Medusa have no way back”. The collections of the Italian fashion house are indeed not easy to miss – they stand out with a combination of excellent tailoring and an abundance of colours and patterns.

They are undoubtedly made for people who are very confident, like to stand out and don’t care what other people think. Baroque prints have been present in Versace’s collections since the 1992 spring/summer show and enable the brand to combine tradition with modernity to this day. The brand has been faithful to its signature motifs for decades, reinterpreting them through the prism of current trends and gaining many loyal clients in return. At the same time, it still finds a way unfashionable is elevated to the status of luxury? In 2016 celebrities from around the world.

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LOUIS VUITTON PRESENTS od Versace PERMANENT COLLECTION

Versace

LOUIS VUITTON PRESENTS
Leather belt od Versace PERMANENT COLLECTION

Versace

Leather belt
Document bag od Versace PERMANENT COLLECTION

Versace

Document bag
‘odissea’ sneakers od Versace SPRING/SUMMER 2024

Versace

‘Odissea’ sneakers
‘athena large’ shopper bag od Versace PERMANENT COLLECTION

Versace

‘Athena Large’ shopper bag
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Gucci:
exclusive or inclusive?

It’s impossible to discuss the logo without mentioning the name that has changed the history of American fashion (and not only that). Dapper Dan was born in Harlem – a neighbourhood of New York full of contrasts and inhabited in large part by Afro-Americans. In 1982, inspired by his own travels, Dapper Dan decided to use his cleverness to reach younger generations, and attracts renowned artists and offered custom fashion described by the designer as an “Africanization of the premium European brand”. He turned products with monograms known to fashion fans into unique designs beloved by Black artists, in particular by rising stars of hip-hop. As time went on, he began to recreate the iconic fashion house logo patterns by himself, which Follow Us: On Various Platforms 1992. The somewhat forgotten “bootlegging” designer made headlines once again when during the Gucci Cruise 2018 show one of the models wore a jacket that looked almost exactly like the one Dapper Dan designed for Diane Dixon in the late ‘80s. This obvious inspiration KIDS SHOES 25-39 capsule collection, and thus the exaggerated designs appeared on the Met Gala red carpet. That wasn’t the first time Gucci showed that despite more than 100 years of its tradition, the brand moves with the reigned supreme on the catwalks, often shamelessly covering entire.

Reverse Xpander 2.0 Rectangle sunglasses coats appeared in the 1920s, but only the cognoscenti knew of its G in a sheet while creating a Halloween costume, which made him popular on Instagram. He used to say that he will use the logo until the Italian fashion house sues him or hires him – and he got what he wanted. The collaboration included viral bags that had the word REAL “spray-painted” above the Gucci logo. Today, no one is surprised by reinterpretations of the world’s top brand logos recreated by street artists or even referencing… cartoon characters.

houses? What makes their name create a buzz, evoke luxury and a series of
Jacket with monogram od Gucci PERMANENT COLLECTION

Gucci

Jacket with Monogram
Sweater with logo od Gucci PERMANENT COLLECTION

Gucci

Sweater with logo
Monogram shorts od Gucci SPRING/SUMMER 2024

Gucci

Monogram shorts
‘ophidia large’ shopper bag od Gucci PERMANENT COLLECTION

Gucci

‘Ophidia Large’ shopper bag
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