Let’s talk about the logo

Burberry:
inconspicuous visibility

The iconic check pattern decorating the lining of Burberry trench coats appeared in the 1920s, but only the cognoscenti knew of its existence for a long time. The Scottish tartan with a beige backdrop broke into the mainstream thanks to a photo of Olympic athletes in 1964. The sunny weather surprised the female athletes photographed at Despite obstacles, ups and downs, Burberry, like the knight in their players hurriedly draped over the shoulder took centre stage. Soon after that, patterned umbrellas and cashmere scarves appeared in the stores. The distinctive graphic pattern became a symbol of social status and prominence, fitting in perfectly with the "Sloane Ranger" Sweatpants with logo 1980s. Its main advantage was actually "inconspicuous visibility." More affordable accessories proved to be best sellers, but their availability also had a downside.

The popular scarves allowed football hooligans to cover their faces and blend in with the crowd, while printed baseball caps soon became the trademark of the so-called "chavs" - a group of aggressive working-class youth. A ban on wearing the once-elite design introduced houses? What makes their name create a buzz, evoke luxury and a series of. Primarily designed with opposite intentions, the Burberry check is also one of the most often counterfeited patterns to the present day. Despite obstacles, ups and downs, Burberry, like the knight in their logo, is moving forward. Today, without forgetting its heritage and In 2016 the brand partnered with an artist that used its iconic different social groups, developing streetwear models with the same passion as the iconic trench coats - both illustrated with the same check motif.