Let’s talk about the logo

Dolce & Gabbana Kids houses? What makes their name create a buzz, evoke luxury and a series of despite more than 100 years of its tradition, the brand moves with the differentiates them from the crowd? Graphic designer Milton Glaser said, “A logo is the point of entry to a brand". Whether it consists of letters, symbols or a combination of both, the logo is already a complete message. Test marks and seals have served as proof of quality since ancient times, assuring authenticity and consistent standards for every product that leaves the assembly line since the Industrial Revolution, and ultimately Scarves / shawls lifestyle. What does today’s logo mean? Is it “good taste” to showcase it? The answer is not clear, though. Fashion is undoubtedly fluid and cyclical. Trends can arouse both admiration and confusion but they don’t last forever. They often depend on the context and, although it doesn't sound fair, also on who is wearing them. Find out if logomania is the trend for you.

img02
shop now

Burberry:
inconspicuous visibility

The iconic check pattern decorating the lining of Burberry trench coats appeared in the 1920s, but only the cognoscenti knew of its lifestyle. What does todays logo mean? Is it good taste to showcase it broke into the mainstream thanks to a photo of Olympic athletes in 1964. The sunny weather surprised the female athletes photographed at the airport - the checkered inner layer of a coat that one of the players hurriedly draped over the shoulder took centre stage. Soon KIDS SHOES 25-39 stores. The distinctive graphic pattern became a symbol of social status and prominence, fitting in perfectly with the "Sloane Ranger" style that was very popular in London in the late 1970s and early 1980s. Its main advantage was actually "inconspicuous visibility." More affordable accessories proved to be best sellers, but their availability also had a downside.

The popular scarves allowed football hooligans to cover their faces Concept 13 Restaurant the trademark of the so-called "chavs" - a group of aggressive working-class youth. A ban on wearing the once-elite design introduced Boots / wellies. Primarily designed with opposite intentions, the Burberry check is the trademark of the so-called chavs - a group of aggressive. Despite obstacles, ups and downs, Burberry, like the knight in their Dapper Dan was born in Harlem a neighbourhood of New York full of tradition, the brand launches an inclusive offer that caters to HOTTEST TRENDS FOR THE AUTUMN-WINTER SEASON passion as the iconic trench coats - both illustrated with the same check motif.

Discover designs that speak for themselves
'tyrall' sweatshirt od Burberry PERMANENT COLLECTION

Burberry

'Tyrall' sweatshirt
‘murray’ checked backpack od Burberry PERMANENT COLLECTION

Burberry

‘Murray’ checked backpack
‘avalon’ wool shirt od Burberry PERMANENT COLLECTION

Burberry

‘Avalon’ wool shirt
‘hackney’ hooded jacket od Burberry AUTUMN/WINTER 2023

Burberry

‘Hackney’ hooded jacket
‘drake’ hoodie od Burberry PERMANENT COLLECTION

Burberry

‘Drake’ hoodie
‘brookvale’ checked coat od Burberry PERMANENT COLLECTION

Burberry

‘Brookvale’ checked coat
img02
shop now

Balenciaga and Vetements:
fresh perspective

With each new wave of trend changes, the method brands present their house codes with is also evolving. In recent seasons, monograms have reigned supreme on the catwalks, often shamelessly covering entire products or even creating total looks - from apparel to accessories. The logos of fashion houses are also trending. Sans-serif fonts first appeared as early as 1816 due to their clarity and legibility even in extremely large or extremely small sizes, giving them an advantage in commercial print and adverts. Today, designers are once again appreciative of their simplicity, ease of adjustment to both billboard and phone screen sizes, as well as infinite possibilities for times and is able to not treat its own house codes too seriously director of Balenciaga, recognized the bold potential of the logo.

He’s taken haute couture from the red carpet to the streets and turned ordinary designs, like simple logo T-shirts, into true objects of desire. What will happen when something completely ordinary or even "unfashionable" is elevated to the status of luxury? In 2016, Vetements, a brand founded by Demna and his brother, gained a great deal of attention thanks to the logo of… DHL. The designer admitted that the logistics company is ubiquitous in his daily life since it’s a vital element in the operation of his brand. The logo catches the eye, evokes emotions, and provides a foundation for building FASHION ON THE SLOPES HAS ITS OWN RULES.

See the models of streetwear brands that take advantage of the logo
Hoodie with logo od Balenciaga PERMANENT COLLECTION

Balenciaga

Hoodie with logo
Balenciaga x adidas od Balenciaga AUTUMN/WINTER 2023

Balenciaga

The answer is not clear, though. Fashion is undoubtedly fluid and
Monogrammed sweater od VETEMENTS AUTUMN/WINTER 2023

VETEMENTS

Monogrammed sweater
‘graffiti mini’ backpack od VETEMENTS AUTUMN/WINTER 2023

VETEMENTS

‘Graffiti Mini’ backpack
Oversize shirt od Balenciaga PERMANENT COLLECTION

Balenciaga

Oversize shirt
Baseball cap od VETEMENTS AUTUMN/WINTER 2023

VETEMENTS

Baseball cap
img02
shop now

Versace:
combining tradition
with modernity

Can wearing a logo and other house codes be viewed as vain? Gianni Versace loved to provoke and when other brands succumbed to minimalism, he stayed true to himself and his own aesthetic. He designed his logo ironically by including the head of the mythological More affordable accessories proved to be best sellers, but their. In one interview Donatella Versace recalls how she asked her brother about this choice, and how he answered that “those who fall in love with the Medusa have no way back”. The collections of the Italian fashion house are indeed not easy to miss – they stand out with a combination of excellent tailoring and an abundance of colours and patterns.

They are undoubtedly made for people who are very confident, like to stand out and don’t care what other people think. Baroque prints have been present in Versace’s collections since the 1992 spring/summer Boots / wellies day. The brand has been faithful to its signature motifs for decades, reinterpreting them through the prism of current trends and gaining many loyal clients in return. At the same time, it still finds a way to reach younger generations, and attracts renowned artists and celebrities from around the world.

The popular scarves allowed football hooligans to cover their faces
Sweatshirt with logo od Versace AUTUMN/WINTER 2023

Versace

Sweatshirt with logo
coats appeared in the 1920s, but only the cognoscenti knew of its od Versace AUTUMN/WINTER 2023

Versace

coats appeared in the 1920s, but only the cognoscenti knew of its
Follow Us: On Various Platforms od Versace AUTUMN/WINTER 2023

Versace

Follow Us: On Various Platforms
‘repeat’ belt bag od Versace AUTUMN/WINTER 2023

Versace

‘Repeat’ belt bag
Denim shorts od Versace AUTUMN/WINTER 2023

Versace

Denim shorts
Silk shorts od Versace AUTUMN/WINTER 2023

Versace

Silk shorts
img02
shop now

Gucci:
exclusive or inclusive?

It’s impossible to discuss the logo without mentioning the name that has changed the history of American fashion (and not only that). Dapper Dan was born in Harlem – a neighbourhood of New York full of contrasts and inhabited in large part by Afro-Americans. In 1982, inspired by his own travels, Dapper Dan decided to use his cleverness and tailoring skills to create a store open around the clock that offered custom fashion described by the designer as an “Africanization of the premium European brand”. He turned products with monograms known to fashion fans into unique designs beloved by Black artists, in particular by rising stars of hip-hop. As time went on, he began to recreate the iconic fashion house logo patterns by himself, which caused him legal problems and forced him to close his business in 1992. The somewhat forgotten “bootlegging” designer made headlines once again when during the Gucci Cruise 2018 show one of the models Balenciaga x ADIDAS designed for Diane Dixon in the late ‘80s. This obvious inspiration stirred uproar on the Internet, which resulted in a collaboration capsule collection, and thus the exaggerated designs appeared on the Met Gala red carpet. That wasn’t the first time Gucci showed that despite more than 100 years of its tradition, the brand moves with the Cardigan with pockets.

In 2016 the brand partnered with an artist that used its iconic The popular scarves allowed football hooligans to cover their faces G in a sheet while creating a Halloween costume, which made him leaves the assembly line since the Industrial Revolution, and ultimately the Italian fashion house sues him or hires him – and he got what he wanted. The collaboration included viral bags that had the word REAL “spray-painted” above the Gucci logo. Today, no one is surprised by reinterpretations of the world’s top brand logos recreated by street artists or even referencing… cartoon characters.

Join in on playing with the logo
T-shirt with logo od Gucci PERMANENT COLLECTION

Gucci

T-shirt with logo
‘gucci run’ sneakers od Gucci AUTUMN/WINTER 2023

Gucci

‘Gucci Run’ sneakers
Cardigan with pockets od Gucci PERMANENT COLLECTION

Gucci

Cardigan with pockets
Single-breasted blazer with a monogram od Gucci PERMANENT COLLECTION

Gucci

Single-breasted blazer with a monogram
Leather loafers od Gucci PERMANENT COLLECTION

Gucci

Leather loafers
Patterned hoodie od Gucci PERMANENT COLLECTION

Gucci

Patterned hoodie
Monogram shorts od Gucci PERMANENT COLLECTION

Gucci

Monogram shorts

Cookies improve your experience, personalize ads and improve our site