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The cult brand 19-69 was founded by Swedish artist and product developer Johan Bergelin. After a two-year creative process with artisans from Scandinavia, France and Italy, the brand's first five fragrances were launched in 2017. Each of the now 18 fragrances is inspired by different eras, cultures and locations, including Africa, Europe, the USA and Asia, and are suitable for all genders, reflecting influences from art, music and counterculture. The name 19-69 stands for freedom, tolerance and counterculture, which is also reflected in the design of the products. The flacons are made by hand in Italy and small variations are a sign of their uniqueness.