The Its veja brand was founded in Paris in 2005 by two friends, Sébastien Kopp and François-Ghislain Morillion. The two were inspired by the idea of changing people's consumer behavior in the long term and making the world a little bit better. The word “veja” comes from Portuguese and translates as “Take a look” or “look” - and that is exactly what the makers of Its veja sneakers are all about. The label from France specializes in the production and distribution of sustainable fair trade sneakers. Its veja sneakers are made in Brazil in the Porto Alegre region under fair conditions from organic cotton, naturally tanned leather and natural rubber. All materials come from sustainable production. In addition to the use of ecologically compatible materials, the two creators of the brand also pay particular attention to fair pay for all employees. This applies to the entire production chain: from the cotton farmers in the fields to the suppliers and production workers, and recycled plastic bottles from major Brazilian cities are also used in the production of Its veja sneakers, thus actively protecting the environment. B-Mesh is the name of the upper material into which the PET bottles are processed. In addition to sneakers made from high-quality organic materials, Its veja also has its own vegan line. No animal materials are used in the production of these sneakers. Instead of leather, for example, waxed cotton with a leather look is used or a material that consists of 50% corn waste from the food industry and goes by the name of “C.W.L.”. Its veja's first completely vegan sneaker was the “Branco”. However, the vegan range has since been expanded to include several other silhouettes. The V-10, Its veja's most popular model, is also available in the C.W.L. version.
