Iro
Established in 2005, a company of brothers Arik and Laurent Bitton is a French fashion maison that prides itself on its truly cosmopolitan inclinations. Drawing on the Parisian chic and glamour, the 'no rules at all' fashion of 1970s America and the sometimes-eccentric Asian culture, Iro showcases each season a well-prepared answer to ever-changing trends. Designs for powerful, modern women who always evolve and experiment, do break codes and dally with T-shirt motifs. That always makes women cool, confident, even nonchalant but always true to themselves. Combining the comfort and quality of the materials, Iro is an out-of-the-way medley of sex appeal and a subversive tomboy style!
