Let’s talk about the logo

Burberry:
inconspicuous visibility

The iconic check pattern decorating the lining of Burberry trench How does the JmksportShops Club work Baby shoes 13-24 broke into the mainstream thanks to a photo of Olympic athletes in 1964. The sunny weather surprised the female athletes photographed at Choose your favourite model for autumn that will accentuate any look players hurriedly draped over the shoulder took centre stage. Soon after that, patterned umbrellas and cashmere scarves appeared in the stores. The distinctive graphic pattern became a symbol of social status and prominence, fitting in perfectly with the "Sloane Ranger" style that was very popular in London in the late 1970s and early 1980s. Its main advantage was actually "inconspicuous visibility." More affordable accessories proved to be best sellers, but their availability also had a downside.

The popular scarves allowed football hooligans to cover their faces and blend in with the crowd, while printed baseball caps soon became the trademark of the so-called "chavs" - a group of aggressive working-class youth. A ban on wearing the once-elite design introduced in many pubs in the 1990s struck the brand with an image crisis. Primarily designed with opposite intentions, the Burberry check is to reach younger generations, and attracts renowned artists and. assuring authenticity and consistent standards for every product that logo, is moving forward. Today, without forgetting its heritage and tradition, the brand launches an inclusive offer that caters to different social groups, developing streetwear models with the same Baby 0-36 months check motif.