La Perla was founded in Bologna in 1954 by corset maker Ada Masotti and has grown to become one of the world's most famous luxury lingerie brands. For 70 years, La Perla has developed new fabrics and manufacturing techniques that make its products ultra-comfortable to wear. Made using traditional craftsmanship and distinctive methods, lingerie, swimwear, nightwear and loungewear by La Perla feature the technically perfect construction and support for everyday wear. Explore flattering pieces for every woman that fit to perfection and imbue your lingerie edit with sensual and seductive silhouettes.